The Atlanta based furniture retailer Ballard Designs created a fun WordPress website that is chock-full of enhanced custom functionality that Sharpdot helped create and maintain. A place where ideas and inspiration for decorating and living with style can come to life, it serves as a hub of inspiration. Powered by the popular blogging tool and content management system WordPress.
Beyond the marketing and inspirational platform the site crafted, it also featured custom contest integration which helped generate more customer interaction, and brand awareness. Style Studio also served as a Social Media launch pad that garnered a hefty viewership with the decor savvy Pintrest crowd.
The WordPress website expands on native Custom Post Types. Maximizing its functionality using the highly-configurable feature built into the open source platform. The intuitive workflow of the WordPress website’s back-end makes it easy for the site’s contributors to create content, and have editors review content before publishing.
Whether it’s starting the hottest decorating trends or helping to expand on the latest fashions, Ballard Style Studio leveraged the power of a WordPress website with its ability to build highly customized sites at a faster-pace then its other open-source cousins. This helped to bring the attention of Ballard’s brands to a wider audience. Robust, easy to use, and shorter development windows are some of the flavors this platform is able to serve out of the box. With it’s original purpose as one of the best blogging tools, it enabled the site to really shine in the social arena. Do you have a marketing or WordPress website that needs a unique touch? Give us a shout for a free consultation today!